The benefits of diversified creative promotional gift
If a company only provides a promotional gift for consumers to choose, then there is no choice. If some consumers do not like or do not need this promotional gift, the promotional effect is very limited. Therefore, having a variety of gifts can increase attractiveness and promotional effects. Here is an introduction to the benefits of diversified creative gift promotion.
When promotional gifts have a variety of choices for consumers, it can enhance consumers’ cognitive value and willingness to buy. This is also a common way to promote sales, that is, after purchasing a certain product, you can choose a variety of promotional gifts. Diversified promotional gifts themselves will occupy a lot of space and easily attract consumers’ attention. Moreover, providing selectivity can also meet the needs of most consumers, and consumers can choose what they need from a variety of promotional gifts.
When designing promotional gift activities, if one of the manufacturers’ purposes is to promote new products through promotion, they can sell the new products together with the main products in the form of matching products, and companies can also use them in combination or self-compensate to increase consumption. The willingness of consumers to try matching products to ensure that the utilization rate of matching products after consumers purchase will not be too low, thereby increasing sales of matching products in the future. If the manufacturer’s promotional purpose is purely to attract consumers to buy the main product and does not want too many people to use or exchange promotional gifts to save promotional costs, or if the future sales volume of the matching product is not related to the manufacturer, then Free promotional gifts can be purchased because the willingness to use promotional gifts is very low after purchase.
If there are multiple choices for promotional gifts, then consumer purchases will be strengthened. They can choose the gifts they like and buy the products they like. The diversity of creative gifts can promote activities, and it exceeds the promotion effect of a single gift.